Toronto Face Lift Specialist Contributes to Elevate Magazine

In a recent article in Elevate, a leading anti-aging and wellness magazine, Dr. Richard Rival discusses cosmetic surgery financing options and notes that his patients often see their cosmetic procedures as personal investments.

Toronto, Ontario (February 2011) – Dr. Richard Rival recently received recognition as a cosmetic surgery expert in an article in Elevate magazine about cosmetic surgery financing. In the article, Dr. Rival notes that for many people who have had procedures such as a face lift in Toronto, the increase in self-esteem and confidence is priceless.

“My Toronto cosmetic surgery clients tell me that they look at their plastic surgery as an investment,” Dr. Rival says. “When people look better, they feel better – and this applies to all aspects of their personal and professional life. They are more successful in their career and more friendly and outgoing in social situations.”

The article, which appears in the November/December issue of Elevate, also highlights Dr. Rival as a Toronto surgeon who is flexible with patients who request third-party financing for their cosmetic surgery procedures. Dr. Rival accepts both Medicard and Credit Medical in order to better accommodate people whose surgeries are not included in their health insurance plans.

“Generally, cosmetic surgery procedures are not going to be covered by health insurance,” Dr. Rival says. “Many of my patients prefer working with an outside financing company because it allows them to set up affordable monthly payments that they can manage.”

Although third-party financing is a convenient payment option, Dr. Rival continues to stress the necessity of financial stability when considering plastic surgery.

“The importance of being in a secure position to afford cosmetic surgery can’t be overstated,” Dr. Rival says. “It’s never advisable to rush into plastic surgery. There’s nothing wrong with planning, saving, and waiting for the right time to have your procedure.”

Dr. Rival specializes in cosmetic surgery for the face and notes that some of the most common procedures he performs at his practice include rhinoplasty, face lift, eyelid surgery, and brow lift. BOTOX® is one of his most popular nonsurgical treatments, as it helps lessen the appearance of wrinkles and provide an overall more youthful appearance. While the cost of these procedures varies, Dr. Rival notes that, regardless of the expense, putting your “best face forward” is a high priority for many people.

“There’s a phenomenon that has been studied called the ‘halo effect,'” Dr. Rival explains. “Essentially, it suggests that we associate more positive attributes to attractive people – rating them as more likeable, intelligent, and successful. I think most people understand this intuitively, even if they haven’t read the research behind it. They want to ‘get ahead’ and know the value of their appearance in that equation. ”

Dr. Richard Rival offers surgical and nonsurgical treatments for facial rejuvenation. Request a consultation or call the office at (866) 229-3223 to schedule an appointment.